VR → THE WEEKND

TIKTOK PRESENTS THE WEEKND EXPERIENCE

VR → THE WEEKND

TIKTOK PRESENTS THE WEEKND EXPERIENCE

Project:

TikTok presents The Weeknd Experience

Artist:

The Weeknd

Collaborators:

The WaveXR

Date:
7 August 2020

TikTok and The Weeknd delivered an unforgettable experience for fans with The Weeknd Experience, an interactive XR broadcast.

Presented by: XO & Republic Records
Produced by: TikTok & TheWaveXR
Creative Direction: Strangeloop Studios

Airing on TikTok LIVE on August 7th, The Weeknd raised the bar for TikTok livestreams, garnering over 2 million views of the Experience and breaking TikTok's record of 275,000 concurrent viewers at its peak. Creations with #TheWeekndEXP hashtag earned more than 1.3 billion video views.