VR → THE WEEKND
TIKTOK PRESENTS THE WEEKND EXPERIENCE
VR → THE WEEKND
TIKTOK PRESENTS THE WEEKND EXPERIENCE
Project:
Artist:
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Date:
7 August 2020
TikTok and The Weeknd delivered an unforgettable experience for fans with The Weeknd Experience, an interactive XR broadcast.
Presented by: XO & Republic Records
Produced by: TikTok & TheWaveXR
Creative Direction: Strangeloop Studios
Airing on TikTok LIVE on August 7th, The Weeknd raised the bar for TikTok livestreams, garnering over 2 million views of the Experience and breaking TikTok's record of 275,000 concurrent viewers at its peak. Creations with #TheWeekndEXP hashtag earned more than 1.3 billion video views.
